Marketers Not On Board With Social Networks
Social network sites are not high on the lists of top brand marketers, according to a new study by Epsilon. The survey indicates that, 55% of the chief marketing officers at leading brands surveyed by...
View ArticleA Holiday Gas
You have to love clients who clearly understand their brand, their audiences and have the courage to communicate with them in their vernacular. That’s why I love the folks at Newell Rubbermaid. They...
View ArticleGet Social Fresh
I’m part of a group which is presenting a social media conference, Social Fresh, in Charlotte, Monday, August 24 at the Holiday Inn Center City. Consider this your invitation to attend. You can...
View ArticleThe More Things Change, The More They Remain The Same
As the marketing world morphs daily under the influence of new technology, we elders in the business sit back and marvel at how things have changed. Just last night I was talking with Dave Ruggerio and...
View ArticleSocial Media: Nothing New To See Here
Social Fresh, a conference on this thing we call social media, was held in Charlotte August 24. The presentations were top-notch and the networking opportunities were excellent, but at the end of the...
View ArticleClik here to view.
Face Time
Some social media proponents would have you believe that the digital world is the new Nirvana. Guess what? Humans – the users of social media – haven’t really changed their behavior in 75,000 years....
View ArticleReading List
What are you reading today? Here are a few items we are checking out. Newspaper Online Traffic Heads Up Google Fast Flip Speeds Online News Reading iPhone App Helps You Find Guinness Measuring The...
View ArticleClik here to view.
Tweeta20 – A Non-Profit Social Media Pilot Project
On Tuesday, May 11, nine Charlotte social media folks and I will spend an hour trying to raise money for Thompson Child & Family Focus, an organization that has spent nearly 125 years providing...
View ArticleClik here to view.
Social Media Attack Plan – Part 2
In part 1, we took a look at the initial elements of your social media plan: research, goal setting and audience definition. Now, let’s look at the rest of the planning process. Measurement - We...
View ArticleClik here to view.
Market Successfully In Today’s Interactive Environment
I just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with...
View Article
